Pilot Program Open

The Digital Product Passport Standard for Modern Watchmakers.

Comply with 2027 EU ESPR regulations and eliminate counterfeits with horology.ID. Lazy Minting technology. Enterprise-grade security.

Limited to 50 brands for H1 2026.

Regulatory Alert

Is your brand ready for the 2027 ESPR Mandate?

The European Union's Ecodesign for Sustainable Products Regulation (ESPR) will require a Digital Product Passport for watches by 2027. Failure to comply means losing access to the EU market.

horology.ID handles the technical complexity of ESPR compliance software so you can focus on watchmaking, not legislation.

ID: 0x7f...3a91
Movement Sellita SW200-1
Case Material 316L Stainless
Provenance Verified On-Chain

Capture the Secondary Market

Turn your Digital Warranty Card System into a brand asset. Our Watch Blockchain Provenance tracks ownership transfers.

Instant Authentication

Eliminate counterfeits. Buyers verify authenticity instantly via QR scan.

Market Intelligence

Understand the velocity of your secondary market.

CRM Continuity

Connect with the second, third, and fourth owners of your watches. Build a legacy community.

Seamless Integration

01

Create Model

Create your model and issue the serial numbers. We generate the immutable metadata for your anti-counterfeit solution.

02

Lazy Mint

We generate QR codes for you to use on your warranty cards. The NFT is only "minted" when the customer activates it.

03

Activate

The customer scans the card upon receipt. They claim digital ownership, you get the data.

Built by a Watch Enthusiast.

"I’m a watch geek first, developer second. I built this simply to help the independent brands I love protect their hard work and keep our community safe."

Joshua Clare-Flagg
Joshua Clare-Flagg
Founder

horology.ID sits at the intersection of traditional horology and modern software architecture.

Engineering

Award-Winning Developer

Shipping production code since 2011.

Media & Community

Founder, 12&60

Covering the independent watch scene since 2013.

Events

Organizer, WatchIt! Fair

Connecting brands and enthusiasts since 2019.